GetResponse vs. Mailchimp (2026): Which Is Better?

Both Getresponse and Mailchimp are great platforms for all kinds of digital marketers.

GetResponse and Mailchimp both send email, but they're built around different priorities.

Mailchimp is one of the most widely used email platforms, known for audience management, a polished campaign editor, and a large integration library.

GetResponse bundles email with automation, landing pages, sales funnels, and extras like webinars and course tools, and prices its plans around how much of that you use.

So the choice isn't really "which one sends better email." It's about how much of your marketing you want inside one tool, and what you'll pay for the features that matter to you. This GetResponse vs. Mailchimp comparison covers both platforms' current plans, pricing at real list sizes, automation, ecommerce, and support, based on 2026 sources. Where the numbers disagree between sources, we say so instead of picking one.

Check before you buy: Both companies change plans and limits often. Mailchimp's free plan has shrunk, and GetResponse has moved features between plans (webinars now sit on its Creator plan, for instance). Confirm everything on getresponse.com/pricing and mailchimp.com/pricing.

Quick Verdict: GetResponse vs. Mailchimp

Both are great options for most online marketers.

Choose GetResponse if you want automation, landing pages, funnels, and monetization tools (webinars, courses, paid newsletters) in one platform, and you're willing to pay for the Marketer or Creator plan to get the good parts. Its entry plan is cheaper than Mailchimp's at every list size we checked, but it's a newsletter plan in practice.

Choose Mailchimp if you want a familiar campaign workflow, a big integration ecosystem, and flexible plans that start low at small list sizes, particularly if you run a Shopify or WooCommerce store and want customer data behind your campaigns.

Neither is universally better. Mailchimp tends to be cheaper for small lists with real automation, GetResponse tends to be cheaper for larger lists, and the right answer depends on what you'll build.

GetResponse vs. Mailchimp at a Glance

Category	GetResponse	Mailchimp
Ease of use	Clean editor, but a broad feature set to learn	Friendly editor; more menus and plan gates as you go
Pricing (monthly billing)	Starter $19, Marketer $59, Creator $69 at 1,000 contacts; Enterprise custom	Essentials from $13 and Standard from $20 at 500 contacts; Premium from $350
Free plan/trial	Free plan reported at 500 contacts and 2,500 emails/month; 14-day trial of paid features	Free plan: 250 contacts, 500 emails/month (250/day); 14-day trial on paid plans
Email editor	Drag-and-drop with AI assistance	Drag-and-drop with AI-assisted design
Templates	Email and landing page templates	Template library with AI design tools
Automation	Starter: 1 custom workflow. Marketer and up: unlimited workflows	Free: none. Essentials: 4-step flows. Standard/Premium: up to 200 steps with branching
Segmentation	Advanced segmentation, scoring, tagging on Marketer and up	Basic broadly; advanced and predictive on Standard and up
Landing pages	Included on all paid plans	Included on all plans; templates fairly basic
Forms	Signup forms and popups	Signup forms and popups
Deliverability tools	Domain authentication; dedicated IP and assisted warm-up on Enterprise	Domain authentication
AI	Email, subject line, and landing page generators (capped at 3 uses on Starter)	Generative content, Creative Assistant, send-time optimization, predictive segmentation
A/B testing	Reported on paid plans	Essentials and up; multivariate on Premium
Ecommerce	Abandoned cart on Marketer and up; funnels	Shopify/WooCommerce data, abandoned cart, revenue reporting
SMS	Enterprise (MAX) plans only	Paid add-on with purchased credits; US-focused
Analytics	Reports, revenue reports on higher plans	Deeper reporting on higher tiers
Integrations	About 150+ native	About 300+
Customer support	24/7 live chat and email on paid plans	24/7 email and chat on paid plans; phone on Premium
Best for beginners	Starter, if automation needs are simple	Free plan to try; Essentials to start
Best for advanced marketing	Marketer or Creator	Standard or Premium

What Is GetResponse?

Getresponse is a great all inclusive email marketing platform.

GetResponse is an all-in-one marketing platform that grew out of email autoresponders. Today it combines email marketing, automation workflows, landing pages, a website builder, signup forms and popups, web push, and (depending on plan) sales funnels, webinars, and course tools.

It targets small businesses, marketers, creators, and online sellers who want email and conversion tools in one place instead of stitching several together. Its strength is breadth for the price. Its limits are a plan structure where the entry plan is deliberately thin (one custom automation workflow) and a learning curve that grows with the feature set. It isn't a plain newsletter tool, though you can use it as one.

What Is Mailchimp?

Mailchimp also offers great features, but those features are often paywalled behind higher-level plans.

Mailchimp began as a simple newsletter service and grew into a broader marketing platform, now owned by Intuit. It combines email, automation journeys, landing pages, forms, ecommerce integrations, reporting, SMS (as an add-on), and AI tools.

Its draw is familiarity, a polished editor, a large integration library, and strong ecommerce data connections. Its tradeoffs are contact-based pricing that climbs quickly, features gated across four plans, and a free plan that is now closer to a demo than a starter home. Judge Mailchimp by what it offers today, not by its reputation as the default free newsletter tool.

Ease of Use: Which Platform Is Easier?

Both platforms are generally fairly easy to use.

Short answer: Mailchimp is slightly easier to start with; GetResponse asks more of you but rewards it if you'll use the extra tools.

Setup and dashboard. Both walk you through account creation, list import, and a first campaign. Mailchimp's dashboard is clean and familiar. GetResponse's is also tidy but exposes more modules (funnels, webinars, web push, website builder), which can feel like a lot if you only want email.

Creating a first campaign and managing contacts. Both let you import a CSV, map fields, pick a template, and send. The paths are comparable.

Building automations. GetResponse offers prebuilt automation templates and a visual builder. Mailchimp's Customer Journey builder is also visual, but the amount you can build depends heavily on your plan.

Reports. Both put the basics up front. Mailchimp's reporting goes deeper on higher tiers.

Does the broader feature set complicate everyday tasks? For GetResponse, somewhat: more tabs mean more to ignore if you only send newsletters. For Mailchimp, the complication comes from plan restrictions, since you'll sometimes find a feature but not be able to use it on your tier.

For beginners: if you mainly want to send newsletters and try things out, Mailchimp's free plan and familiar flow are the gentler start. If you already know you'll want landing pages and automation in one tool, GetResponse's Starter plan is a reasonable beginner choice.

Email Editor and Campaign Creation

Both builders have their strengths and weaknesses.

Both offer drag-and-drop editors with content blocks, mobile previews, scheduling, personalization, saved templates, and AI assistance.

• Weekly newsletters: both are quick. Mailchimp's editor is often described as the more polished, with a deep block library. GetResponse's is capable and integrates directly with its landing pages and automations.

• Complex campaigns: GetResponse's strength is tying email into landing pages, funnels, and workflows inside one tool. Mailchimp's strength is audience data and segmentation feeding your campaigns, especially on Standard and above.

• Brand consistency: both let you save brand colors, fonts, and reusable designs.

• AI assistance: both include AI writing tools (covered below), with usage limits on GetResponse's Starter plan.

If you send one newsletter a week, the editor won't decide this for you. Pick based on the automation, pricing, and ecommerce sections below.

Email Templates and Design

Both builders hae great Templates and design features.

Both platforms offer responsive, brandable templates you can customize and save. Template counts vary by source and change often, so we're not comparing numbers. What matters in practice is whether the starting designs look modern, adapt on mobile, and are easy to turn into your own reusable template. Both clear that bar. GetResponse also provides landing page templates in the same library, which helps if you want your email and landing page designs to match.

Email Automation: GetResponse vs. Mailchimp

Mailchimp has good prices for every size of list, while Getresponse gets more financially competitive as your list grows.

This is where the two diverge most, and plan limits matter more than headline features.

GetResponse

• Starter: welcome series and autoresponders, plus 1 custom automation workflow. Reviews flag this as the most misread limit: Starter is effectively a newsletter-and-autoresponder plan.

• Marketer: unlimited automation workflows, advanced segmentation, contact scoring, abandoned cart recovery, sales funnels, and unlimited web push.

• Creator: everything in Marketer plus webinars, course creation, and paid newsletters.

Mailchimp

• Free: no real automation (preview only).

• Essentials: basic flows capped at 4 steps.

• Standard and Premium: flows up to 200 steps with branching, send-time optimization, and richer behavioral triggers.

What each can actually do

Capability	GetResponse	Mailchimp
Welcome sequence	All paid plans	Essentials and up (up to 4 steps on Essentials)
Autoresponders	All paid plans	Via flows on paid plans
Visual workflows	Starter: 1 custom; Marketer+: unlimited	Essentials: 4 steps; Standard+: up to 200
Behavioral triggers and branching	Marketer and up	Standard and up
Tagging	Marketer and up (advanced)	Available; richer on Standard+
Abandoned-cart workflows	Marketer and up	Standard recommended for multi-step flows
Purchase-based automations	Marketer and up	Standard and up

Example A: a blogger's three-email welcome sequence

Email 1 delivers a freebie, Email 2 (day 2) shares a useful tip, Email 3 (day 5) introduces your newsletter or product.

• GetResponse: this fits on Starter as a welcome or autoresponder series, at $19/month for 1,000 contacts.

• Mailchimp: this fits within Essentials' 4-step flow limit, at about $26.50/month for 1,000 contacts (billed at the 1,500-contact tier).

Both work, and GetResponse costs less. Add a branch ("did they click the freebie link?") and GetResponse needs Marketer ($59) while Mailchimp needs Standard (about $35–40). For a blogger with a small list, Mailchimp's route to branching is cheaper; at larger lists the gap closes.

Example B: an online store with behavior-triggered emails

A store wants abandoned-cart reminders, post-purchase follow-ups, and product suggestions.

• GetResponse: abandoned cart recovery begins at Marketer ($59+). Its AI product recommendations are listed under Enterprise (MAX).

• Mailchimp: Shopify and WooCommerce data feeds purchase-based segments, and multi-step ecommerce flows are best on Standard ($20+ at 500 contacts).

For a store on Shopify or WooCommerce with a small list, Mailchimp Standard is usually the more economical way to get real behavioral automation. At larger lists, GetResponse Marketer becomes cost-competitive, and its funnels add a different route to conversion.

email automation and drip campaign guide

Segmentation and Personalization

Both mailchimp and GetResponse offer great Segmentation.

Segmentation means sending the right message to the right slice of your list.

• Audiences and lists: Mailchimp organizes contacts into audiences. A contact in more than one audience can count more than once toward your bill, so one audience with tags is usually cleaner and cheaper. GetResponse is generally described as managing contacts account-wide with lists, tags, and custom fields; confirm how it counts duplicates on your plan.

• Tags and custom fields: both support them.

• Behavioral and purchase segments: GetResponse offers advanced segmentation and contact scoring from Marketer up. Mailchimp's advanced and predictive segmentation sits on Standard and Premium.

• Dynamic content: Mailchimp lists dynamic content personalization on Standard. GetResponse supports personalization and conditional content on its higher plans.

• Contact management: Mailchimp reportedly counts unsubscribed contacts toward your tier, so cleaning your list affects the bill.

Practically: both do tagging and basic segments. The real depth, with behavior and purchase data, needs Marketer (GetResponse) or Standard (Mailchimp).

Deliverability: Which Is More Reliable?

Both mailchimp and Getresponse offer extremely similar deliverability rates.

Two terms matter here. Delivery means the receiving server accepted your message. Inbox placement means it reached the inbox instead of spam. Only the second counts, and no platform can guarantee it.

What actually drives inbox placement:

• Authentication: SPF, DKIM, and DMARC on your sending domain. Gmail and Yahoo have required these, plus one-click unsubscribe and low complaint rates, from bulk senders since 2024.

• Sender reputation: consistent sending and engagement over time.

• Bounce handling and list hygiene: remove hard bounces and long-inactive contacts; never buy lists.

• Spam complaints: keep them very low by emailing only people who asked.

Both platforms support domain authentication and handle bounces and unsubscribes automatically. GetResponse's Enterprise tier adds a dedicated IP, dedicated sending domain, and assisted IP warm-up, which matters for very large senders but not for typical small lists.

We aren't naming a deliverability winner. Independent test results for both services vary by round and date, and vendor claims are marketing, not proof. Authenticate your domain and keep your list clean; that does more than switching platforms.

Landing Pages and Signup Forms

Getresponse is slightly superior in terms of landing page selection and quality.

Both include signup forms (embedded and popup) and a landing page builder.

• GetResponse: unlimited landing pages with unlimited visitors on every paid plan, plus a website builder, landing page templates, and a built-in connection to automations and funnels.

• Mailchimp: landing pages and forms on all plans, connected directly to your audience. Reviewers describe the landing page templates as fairly basic.

For typical users building a list with a freebie and a signup page, either can replace a separate landing-page tool. GetResponse is the stronger choice if landing pages and funnels are central to your plan. Check each plan for custom-domain and tracking details, which vary.

AI Features in 2026

Mailchimp offers more generative AI as opposed to GetResponse, which is aimed more closely at speeding up the creation process.

GetResponse: an AI email generator, AI subject line generator, an AI landing page creator, and send-time optimization. On the Starter plan the email generator, subject line generator, and landing page creator are limited to 3 uses each, while higher plans are unlimited. Enterprise adds AI product recommendations.

Mailchimp: generative AI for copy and subject lines, a Creative Assistant for on-brand design, send-time optimization and predictive segmentation on higher plans, and AI-assisted reporting rolled out in 2026 per recent coverage.

GetResponse's AI is mostly about speeding up creation (emails, subject lines, pages). Mailchimp's reaches further into data, such as predicting who to target and when. Both are useful for removing blank-page friction, and neither replaces your own judgment about messaging. AI tools change quickly, so confirm current features and plan limits.

A/B Testing and Optimization

Both sites offer A/B testing, but be careful you don't overcomplicate your marketing process.

• Subject lines and content: supported by both on paid plans. Mailchimp's Free plan doesn't include A/B testing.

• Send times: both offer send-time optimization (Mailchimp on Standard and up; GetResponse on higher plans).

• Multivariate testing: Mailchimp Premium.

• Landing pages: neither is known for strong landing page A/B testing in current reviews.

Testing helps you learn what your audience responds to, but gains are usually modest and need a reasonably large list to be reliable. Confirm exactly which tests your plan includes before relying on them.

Analytics and Reporting

Both platforms offer all of the analytics you need to succeed with your campaigns.

Both report opens, clicks, unsubscribes, bounces, and subscriber growth. Mailchimp's reporting goes deeper on higher tiers (including revenue reporting for connected stores), and GetResponse adds revenue reports and funnel reporting on its upper plans.

A caution: open rates are unreliable. Privacy features in some email apps pre-load messages and inflate opens. Clicks, conversions, and revenue are better measures of whether your emails work.

eCommerce: GetResponse vs. Mailchimp

Mailchimp is slightly better for general physical products while Getresponse is the go to platform for marketers of digital content or services.

Here's where the original article's claim ("GetResponse is built for ecommerce, Mailchimp isn't") needs nuance.

Mailchimp connects to Shopify, WooCommerce, and other store platforms, pulling in customer data, product catalogs, and orders. That powers purchase-based segments, abandoned-cart flows, and revenue reporting. Its multi-step ecommerce automation is best on Standard.

GetResponse offers ecommerce integrations too, plus abandoned cart recovery from Marketer, sales funnels, and promotion tools. Its distinguishing feature is the funnel approach, which packages landing pages, emails, and checkout steps in one flow.

Where each fits:

• A small store on Shopify or WooCommerce that wants purchase data driving campaigns: Mailchimp Standard is a natural fit and is often cheaper at small list sizes.

• A seller who wants funnels, landing pages, and email in one platform, possibly with digital products or webinars: GetResponse Marketer or Creator.

Neither requires you to use their funnel or store tools; both can sit behind an existing store.

Sales Funnels and Conversion Tools

GetResponse is a purpose-built funnel builder, while Mailchimp lets you pick and choose pieces to build your own funnel.

GetResponse's funnel builder (available from Marketer) strings together lead capture, landing pages, email sequences, and sales steps, with revenue reports. It's useful for selling a single offer, a course, or a webinar-driven product without needing a separate funnel tool.

Mailchimp doesn't market funnels the same way. It gives you landing pages, forms, automations, and ecommerce integrations, which you can combine into funnel-like flows, but you assemble the pieces yourself and may need outside tools for checkout or webinars.

If funnels are central to your business, GetResponse has the more direct feature. If you just need a signup page feeding an email sequence, Mailchimp's tools are enough.

SMS and Omnichannel Marketing

Both sites offer SMS integrations, but honestly, you might be better off going with a third party service if you plan to use it as a key aspect of your marketing campaign.

• GetResponse: SMS marketing is part of its Enterprise (MAX) plans only (with a bundle of included messages), along with mobile push. Web push notifications are available from Marketer. SMS isn't included in Starter, Marketer, or Creator.

• Mailchimp: SMS is a paid add-on with credits you buy separately on paid plans, and sources describe it as US-focused. It's not available on the Free plan.

Neither platform treats SMS as a core strength at small-business price points. If SMS is central to your plan, a dedicated SMS tool may fit better, and you should verify country coverage with each vendor.

Integrations and App Ecosystems

Mailchimp offers more integrations, but both services integrate with most of the major creator/sales services.

Mailchimp advertises about 300+ integrations; GetResponse's native library is reported at 150+ (an API is available for custom connections). Both also connect to thousands of apps through Zapier.

• WordPress and Wix: both can capture signups from sites built on either, through plugins, embeds, or integrations.

• Shopify and WooCommerce: both support them, with Mailchimp's ecommerce data connection generally the more mature.

• CRMs, analytics, payment tools, lead-generation platforms: both cover the mainstream options.

A bigger count matters mostly if you use niche tools. If your stack is WordPress or Wix, a store platform, and a payment processor, either will connect. Check the specific apps you use before choosing.

Customer Support

Both platforms require paid plans to get long-term human support.

• GetResponse: 24/7 live chat and email on paid plans; priority support, dedicated onboarding, and a Customer Experience Manager on Enterprise.

• Mailchimp: Free plan gets email help for 30 days, then limited resources; Essentials and Standard get 24/7 email and chat; Premium adds phone and priority support.

GetResponse's support includes live chat from its entry paid plan. Mailchimp's best support sits higher in the plan ladder. Confirm current availability by plan and region, including migration assistance, which we couldn't verify for either.

Pricing: GetResponse vs. Mailchimp in 2026

Plans

	GetResponse	Mailchimp
Free	Reported: 500 contacts, 2,500 emails/month, branding, limited features	250 contacts, 500 emails/month (250/day), branding, no automation
Entry paid	Starter $19/mo (1,000 contacts): unlimited emails, 1 custom workflow, landing pages, 3 users	Essentials from $13/mo (500 contacts): 4-step flows, A/B testing, 3 seats
Mid-tier	Marketer $59/mo: unlimited automation, advanced segmentation, abandoned cart, funnels, 5 users	Standard from $20/mo: branching automation, advanced segmentation, 5 seats
Advanced	Creator $69/mo: Marketer plus webinars, courses, paid newsletters	Premium from $350/mo (10,000 contacts): unlimited seats, multivariate testing, phone support
Enterprise	Enterprise (MAX): custom; SMS, dedicated IP, 10 users	Premium covers high volume

Some third-party sites claim GetResponse has no free plan and offers only a trial. Most current sources show a free plan, but confirm on getresponse.com/pricing.

Send limits: GetResponse paid plans are described as unlimited-send, with pricing based on contacts. Mailchimp caps monthly sends at 10x your contact tier on Essentials, 12x on Standard, and 15x on Premium.

Billing: GetResponse annual billing saves about 18% (and longer terms save more). Mailchimp's annual billing availability varies by plan and list size, so check directly.

Cost at real list sizes (monthly billing)

Contacts	GetResponse Starter	GetResponse Marketer	GetResponse Creator	Mailchimp Essentials	Mailchimp Standard
500	Free plan (up to 500)	n/a (paid plans start at 1,000)	n/a	$13	$20
1,000	$19	$59	$69	~$26.50*	~$35–40*
5,000	$54	$95	$109	$75	$100
10,000	$79	$114	$134	$110	$135

Mailchimp's tiers run 500, 1,500, 2,500 and so on, so a 1,000-contact list is billed at the 1,500-contact tier. Sources disagree on Standard's price there ($35 to $40). Mailchimp Premium starts at $350/month at 10,000 contacts.

Figures come from current third-party pricing guides (including EmailToolTester's tracking for GetResponse) and vary slightly by source and date. Confirm exact quotes on each company's pricing page.

How to read this table fairly. Don't compare GetResponse's 1,000-contact entry price against Mailchimp's 500-contact entry price. They're different packages. The closest matches are:

• GetResponse Starter vs. Mailchimp Essentials: basic email, autoresponders, simple automation. GetResponse is cheaper at every size shown, though Starter allows only 1 custom workflow while Essentials allows 4-step flows.

• GetResponse Marketer vs. Mailchimp Standard: real automation, advanced segmentation, abandoned cart. Mailchimp is cheaper at 1,000 contacts, the two are close at 5,000 ($95 vs. $100), and GetResponse is cheaper at 10,000 ($114 vs. $135).

• GetResponse Creator has no direct Mailchimp equivalent, since webinars, courses, and paid newsletters aren't a built-in Mailchimp focus.

Costs that can surprise you: Mailchimp bills for all stored contacts (reportedly including unsubscribed ones) and charges overage fees if you exceed your contact tier. Its SMS requires purchased credits. GetResponse's extra users cost more beyond the included seats, and its Starter AI tools are capped at 3 uses.

Which Is Cheaper: GetResponse or Mailchimp?

The cost effectiveness of each platform is highly dependent on how many people are on your subscriber list.

It depends on what you need:

• Basic email at any size: GetResponse Starter is the cheaper paid plan at every list size we checked.

• Real automation on a small list: Mailchimp Standard is cheaper at about 1,000 contacts.

• Real automation on a mid-size list: roughly even at 5,000, and GetResponse Marketer pulls ahead by 10,000.

• Free: GetResponse's reported free plan covers 500 contacts versus Mailchimp's 250, though Mailchimp's has no automation and GetResponse's is also limited.

Neither is cheaper for everyone. Match plans on features, not on starting prices.

Which Is Better for Beginners?

Mailchimp is the best pick for those just starting to learn email marketing.

Mailchimp's free plan and familiar workflow make it the easier place to try email marketing, though the free tier is small. If you're ready to pay and want landing pages and a few automations from day one, GetResponse Starter is simple and cheap, but plan on its one-workflow limit. Beginners who expect to need branching automation should compare Mailchimp Standard and GetResponse Marketer before committing.

Which Is Better for Bloggers and Creators?

Both builders work well for most bloggers and creators.

For newsletters, lead magnets, and a welcome sequence, both work, and GetResponse Starter is cheaper. For monetizing content, GetResponse has the edge: its Creator plan includes courses (up to 500 students per one source), paid newsletters, webinars, and a website builder. Mailchimp doesn't offer built-in equivalents, as far as our research shows, so you'd add other tools. If you just want to send a good newsletter and grow a list, either is fine.

Which Is Better for Small Businesses?

Mailchimp is often more effective for small businesses.

A small business wants lead capture, a newsletter, promotions, and some automation without much setup. GetResponse is attractive when you'll use its landing pages, funnels, and automation together. Mailchimp is attractive when you want a familiar editor, lots of integrations, and a lower price for automation at small list sizes. Budget, time, and which tools you already use should decide.

Which Is Better for eCommerce Businesses?

Smaller stores will have a great deal of success with Mailchimp while larger stores looking for more features should lean towards Getresponse.

• Smaller stores on Shopify or WooCommerce: Mailchimp Standard, for purchase data and ecommerce automation at a lower entry price.

• Stores wanting funnels, webinars, or digital products: GetResponse Marketer or Creator.

• Stores needing advanced, large-scale ecommerce automation: compare ecommerce-specialist email tools as well, since neither platform is purpose-built for high-volume retail.

Looking to build a website to help drive an audience into your email funnel? Check out our Wix vs Wordpress for eCommerce websites article to see which one will be best for you!

Which Is Better for Marketing Agencies?

Both are effective for smaller agencies, but larger agencies may find that they outgrow these entry-level platforms.

Both limit seats by plan: GetResponse includes 3 users on Starter, 5 on Marketer and Creator, and 10 on Enterprise, with extra seats available for a fee; Mailchimp includes 3 on Essentials, 5 on Standard, and unlimited on Premium. We couldn't verify agency-specific features (client management, permissions, white-label reporting) for either at these tiers, so confirm with each vendor before choosing one for client work. Agencies often outgrow both and look at dedicated agency platforms.

GetResponse Pros and Cons

Getresponse is a good platform, but it does come with some weaknesses.

Pros

• Cheaper entry plan than Mailchimp at every list size checked

• Unlimited sends on paid plans, with pricing based on contacts

• Landing pages, forms, and a website builder included from Starter

• Unlimited automation workflows, funnels, and abandoned cart from Marketer

• Webinars, courses, and paid newsletters on Creator

• 24/7 live chat on paid plans

Cons

• Starter allows only 1 custom automation workflow

• Starter's AI tools are capped at 3 uses each

• Key features (abandoned cart, funnels, advanced segmentation) require Marketer or higher

• Fewer native integrations than Mailchimp

• SMS only on Enterprise plans

• Marketer costs more than Mailchimp Standard at small list sizes

Mailchimp Pros and Cons

mailchimp is also great, but can be heavily gated by purchase plans.

Pros

• Polished editor and a large integration library

• Strong Shopify and WooCommerce data connections

• Branching automation and advanced segmentation on Standard, often cheaper than GetResponse Marketer at small lists

• Deep reporting on higher tiers

• Broad marketing toolkit with AI features

Cons

• Free plan is now small (250 contacts, 500 emails/month) with no automation

• Features gated across four plans; Essentials flows capped at 4 steps

• Contact-based pricing climbs quickly and reportedly counts unsubscribed contacts

• Send limits on every plan

• Phone support only on Premium

• SMS is a US-focused paid add-on

Alternatives to GetResponse and Mailchimp

There are many great email automation tools, and we will continue to write more articles to help educate you on which ones are best.

• AWeber: a simpler, support-focused option for creators and small businesses. See our comparisons between Aweber vs Getresponse or Aweber vs Mailchimp here

• MailerLite: a budget-friendly option often chosen for cheaper pricing and a more generous free plan than Mailchimp's. Check its current limits, since they change.

• HubSpot: a better fit if you want email inside a full CRM and sales toolset, at a higher cost.

Each suits a different type of user, so check current pricing before comparing.

Final Verdict: GetResponse or Mailchimp?

Both platforms are great for different users.

GetResponse and Mailchimp aren't really chasing the same buyer. GetResponse is the better value if you want email, landing pages, and funnels (and possibly courses or webinars) in one place. Mailchimp is the more familiar, integration-rich choice, and often the cheaper way to get real automation on a small list.

• Beginners: Mailchimp's free plan to learn, or GetResponse Starter if you'll want landing pages immediately.

• Bloggers: either; GetResponse Starter is cheaper for plain newsletters.

• Freelancers: whichever your clients already use; GetResponse for built-in landing pages.

• Small businesses: compare Mailchimp Standard and GetResponse Marketer at your actual list size.

• eCommerce stores: Mailchimp Standard for small Shopify or WooCommerce stores; GetResponse for funnels and digital products.

• Advanced marketers: GetResponse Marketer or Creator, or Mailchimp Standard or Premium, depending on whether you value funnels or customer data more.

• Creators selling courses or paid newsletters: GetResponse Creator.

Pick the platform whose plan includes the features you'll actually use in your first year, not the one with the lowest advertised price.

Frequently Asked Questions

FAQ

Is GetResponse better than Mailchimp? Neither is better for everyone. GetResponse offers more built-in conversion tools (funnels, webinars, courses) and a cheaper entry plan. Mailchimp offers a more familiar editor, more integrations, and cheaper real automation at small list sizes.

Is Mailchimp easier than GetResponse? Slightly, for most beginners, thanks to a familiar interface and a free plan. GetResponse is also approachable but exposes more tools, which means more to learn.

Which is cheaper, GetResponse or Mailchimp? GetResponse's Starter is cheaper than Mailchimp's Essentials at the list sizes we checked. For real automation, Mailchimp Standard is cheaper at about 1,000 contacts, and GetResponse Marketer is cheaper at larger lists such as 10,000.

Does GetResponse have a free plan? Most current sources report a free plan with up to 500 contacts and 2,500 emails per month, plus a 14-day trial of paid features. A few sites say it's trial-only, so confirm on GetResponse's pricing page.

Does Mailchimp have a free plan? Yes, but it's limited to 250 contacts and 500 emails per month (250 per day), with Mailchimp branding and no real automation.

Which is better for automation? GetResponse Marketer and Mailchimp Standard are the comparable tiers. GetResponse offers unlimited workflows from Marketer; Mailchimp offers up to 200-step flows from Standard. GetResponse's Starter allows just one custom workflow, and Mailchimp's Essentials caps flows at four steps.

Which is better for eCommerce? Mailchimp Standard suits small Shopify and WooCommerce stores that want purchase data in campaigns. GetResponse suits sellers who want funnels, landing pages, and digital product tools. Abandoned cart starts at GetResponse's Marketer plan.

Which has better deliverability? We can't name a clear winner. Independent results vary by test and date, and inbox placement depends heavily on your domain authentication, list quality, and sending practices.

Can I migrate from Mailchimp to GetResponse? Yes. Export your contacts (including unsubscribed and cleaned ones, so you don't re-subscribe people who opted out), import them, rebuild automations and templates manually, authenticate your domain, and warm up gradually.

Can I migrate from GetResponse to Mailchimp? Yes, with the same steps in reverse. Automations, forms, and landing pages don't transfer and need to be rebuilt.

Which is better for beginners? Mailchimp's free plan and familiar workflow are the easier way to try email marketing. GetResponse Starter works well if you want landing pages and basic autoresponders from the start.

Is GetResponse a good Mailchimp alternative? Yes, especially if you want landing pages, funnels, and monetization tools in one platform, or a cheaper entry plan. Mailchimp may still win on integrations and cost for small-list automation.